LAB PARTNER NAME
Toys R' Us
ASSOCIATE DESCRIPTION
Toys "R" Us is a leading global retailer of toys and baby products, operating in 33 countries worldwide. Founded in 1948, the company has built a reputation for offering a wide selection of high-quality and age-appropriate products at competitive prices. In this project, we worked with the top-selling country, Toys "R" Us Japan.
DATE COLLECTED
2022
SCOPE OF THE STUDY
- Photography
- Video Production
- Video Editing
TEST FACILITY
Tokyo, Japan
PROJECT DETAILS
CLIENT
Toys R' Us
THE PAIN POINT
DIAGNOSIS
The client's challenge was to produce a video campaign featuring their toy champion influencer revealing new toys and reviewing them, as well as posting photos of the individual toys on Instagram within a 2-week time frame. Additionally, the photos were featured in a physical magazine with a distribution of 100,000 copies.
THE SOLUTION
PROPOSAL
The solution was to efficiently use our shooting time by having a one-day shoot with proper preparation and making the kids feel comfortable on camera since it was their first time, while highlighting them as the stars of the show.
THE CONCLUSION
RESULTS
Our partnership with Toys R Us led to exceptional results, with the video we created amassing an impressive 323,000+ views on YouTube, engaging audiences worldwide and sparking excitement for their iconic brand.
IMPACT BY THE NUMBERS
323,000+
TOTAL YOUTUBE VIEWS GAINED
WE'D LAB TO TAKE A CLOSER LOOK
TELL US ABOUT YOUR BRAND ANDWE'LL GET YOU A LAB QUOTE
