LAB PARTNER NAME
Tokyo Supercars
ASSOCIATE DESCRIPTION
Tokyo Supercars is a company founded by a team of supercar enthusiasts with a mission to build a community of like-minded individuals in Tokyo. They offer a range of services including experiences, car sharing, rental, corporate incentives and partnerships, all aimed at enabling their customers to safely and enjoyably experience driving some of the world's most high-performance sports cars. Whether it be in the city, countryside or on racing circuits, they strive to provide a journey of discovery, education and excitement for our customers.
DATE COLLECTED
2019
SCOPE OF THE STUDY
- Creative Direction
- Branding
- Graphics
- Motion Graphics
- Video Production
TEST FACILITY
Tokyo, Japan
PROJECT RESULTS
PROJECT DETAILS
CLIENT
TOKYO SUPERCARS
THE PAIN POINT
DIAGNOSIS
The struggle to effectively capture the attention of their target audience and differentiate their brand in the highly competitive and saturated luxury car market.
THE SOLUTION
PROPOSAL
While creating quality videos and uploading them to YouTube can be a valuable solution, it is important for Tokyo Supercars to consider a comprehensive advertising strategy that includes targeted distribution, engaging content, and a strong online presence to effectively address their pain point and stand out in the competitive luxury car market.
THE CONCLUSION
RESULTS
The implementation of quality videos on YouTube successfully elevated Tokyo Supercars' brand presence and reputation within the Tokyo supercars scene.
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