LAB PARTNER NAME
Layag Pilipinas
ASSOCIATE DESCRIPTION
Layag Pilipinas is a virtual summit that convenes 250 student leaders from Luzon, Visayas, and Mindanao to engage with the nation’s leading voices in business, economy, health, communications, politics, and public governance. Some key notable speakers are President Rodrigo Roa Duterte (16th President of the Republic of the Philippines), Vice Pres. Ma. Leonor “Leni” Robredo, & Senator Grace Poe.
DATE COLLECTED
2020
SCOPE OF THE STUDY
- Creative Direction
- Branding
- Graphics
- Motion Graphics
TEST FACILITY
Philippines
PROJECT RESULTS
PROJECT DETAILS
CLIENT
LAYAG PILIPINAS - ATENEO DE DAVAO UNIVERSITY
THE PAIN POINT
DIAGNOSIS
The goal is to create a brand identity that resonates with the target audience, specifically the youth, while also paying homage to Philippine culture. The brand should be modern and appealing, while also showcasing Filipino design elements
THE SOLUTION
PROPOSAL
The solution to the challenge is to utilize traditional Filipino colors in the branding and create an animated explanatory video along with graphics posts. By incorporating traditional colors and using engaging visuals, the brand will both appeal to the youth and pay tribute to Philippine culture. The video and graphics will help to explain the brand and bring it to life, making it more memorable and impactful for the target audience.
THE CONCLUSION
RESULTS
In order to attract as many PH delegates to a formal national summit, the branding followed the three (3) main colors of the Philippine flag: red, blue, and yellow. This was paired up with motion graphics that would attract the target market as well.
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