LAB PARTNER NAME
73RD ATENEO FIESTA: INDAYOG
ASSOCIATE DESCRIPTION
Indayog is the official branding for the 2021 Ateneo de Davao Fiesta. This annual celebration is a much-anticipated event for students, alumni, and the wider community of Ateneo de Davao University. The fiesta is a showcase of the university's vibrant culture and traditions, featuring a range of activities and events that bring the community together in a fun and festive atmosphere. Indayog represents the energy, excitement, and community spirit of the Ateneo de Davao Fiesta, and is a celebration of all that makes the university a special place.
DATE COLLECTED
2021
SCOPE OF THE STUDY
- Creative Direction
- Branding
- Graphics
- Motion Graphics
- Video Production
TEST FACILITY
Tokyo, Japan
PROJECT RESULTS
PROJECT DETAILS
CLIENT
ATENEO DE DAVAO UNIVERSITY - 73RD ATENEO FIESTA
THE PAIN POINT
DIAGNOSIS
The challenge is to create a brand that accurately captures the visually festive nature of the fiesta. Given that this is the second year of the online fiesta, there is a heightened need to make it more lively and festive despite the challenge of it being held on an online platform. The goal is to develop a brand that truly represents the vibrant and joyful spirit of the event.
THE SOLUTION
PROPOSAL
Since the fiesta will be held online, the brand needs to be conveyed through a fully-animated video and audio-visual presentation. The challenge is to create a brand that not only embodies the festive spirit of the event but can also effectively be communicated through these mediums. The goal is to bring the energy and excitement of a face-to-face fiesta to the online platform, through creative and engaging branding.
THE CONCLUSION
RESULTS
A visually appealing 2D-animated audio-visual presentation that captured the festive nature of the fiesta in an online setting.
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