LAB PARTNER NAME
AFYOP 2022: Simula
ASSOCIATE DESCRIPTION
Simula is the official brand for the 2022 Ateneo First Year Onboarding Program (AFYOP) at Ateneo de Davao University. It serves as a comprehensive guide and resource center for incoming first-year students, providing them with all the information they need to know about the university. The program aims to ease the transition of new students into university life and ensure they have a successful and enjoyable experience at Ateneo de Davao University.
DATE COLLECTED
2022
SCOPE OF THE STUDY
- Creative Direction
- Motion Graphics
- Illustration
- Animation
TEST FACILITY
Philippines
PROJECT RESULTS
PROJECT DETAILS
CLIENT
ATENEO FIRST YEAR ORIENTATION PROGRAM - ATENEO DE DAVAO UNIVERSITY
THE PAIN POINT
DIAGNOSIS
The challenge is to design a brand that appeals to the freshmen (or “freshies”) and makes them feel welcome, by being both fun and exciting.
THE SOLUTION
PROPOSAL
The solution e is to utilize familiar elements and employ color psychology to create a welcoming brand. By incorporating elements that the target audience is familiar with and utilizing the psychological effects of color, the brand will become more approachable and inviting, making the "freshies" feel at home.
THE CONCLUSION
RESULTS
A video that hypes up the incoming freshmen for their university experience from their online-classes platform to the face-to-face shift.
BEHIND THE SCENES
WE'D LAB TO TAKE A CLOSER LOOK
TELL US ABOUT YOUR BRAND ANDWE'LL GET YOU A LAB QUOTE
